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Why I use the new AdWords Editor
I have always been an early adopter of new tech and new tools, at least I like to call myself an early adopter. So when Google rolled out the newest version of AdWords Editor, Version 11, I downloaded...
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Considerations for Monetizing a Blog
People blog for many reasons. One person has a hobby that they are experts on and want to share their passion. Another might be the go-to resource in their industry and helps to develop and share best...
View ArticleBlog Monetization & SEO
Search Engine Optimization (SEO) is a huge endless black hole of discussion. With frequent updates to search engine’s ranking algorithms, who knows how to keep up? There are, however, whole companies...
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Using Custom Columns For Website Call Conversion Optimization
In my last blog article, I outlined Google website call conversion and how to set it up. But now that website call conversions is setup, how do you start tracking and optimizing around the newly...
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SEO Value of Dynamic Search Ads
When Google announced that they were implementing secured search as a standard in 2011, SEO’s were in an uproar and a panic. This was the end of free keyword data. If you wanted Google’s insight into...
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Get Ready for Google’s Biggest Update Since Penguin: Mobile-Friendliness
Effective April 21, 2015: Google will begin factoring mobile friendliness as a more influential piece of how it ranks and indexes your site for mobile use. For companies that have invested in to mobile...
View ArticleContinued Education Is Vital In The SEM World
Search Engine Marketing (SEM) is always changing & evolving seemingly every day. Agencies and SEM’ers who get left behind will be hurting very quickly and their accounts will hurt along with their...
View ArticleSalesforce Leads Via AdWords Offline Conversions
Salesforce is a globally recognized lead capturing content management system. So it only makes sense that eventually Google would want to connect with Salesforce and close the loop on lead generation....
View ArticleAdWords Call-only Campaigns for Mobile Marketing Focus
Mobile marketing has its unique challenges for any online marketer and how it fits into the sales funnel. We know that consumers use it for research and gathering information and so mobile is generally...
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How Balanced Is Your Online Marketing Strategy?
Today’s world of online marketing is much different than what was possible even two years ago. We’ve seen so many new advertising products, strategies, and channels popping up that it can make most...
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